Today I received an email from Google saying that they plan to send bi-weekly emails with statistical data and links to articles they suggest to improve performance. As you will read below the emails will be sent over the next six weeks.
Looks like this week is interpreting statistics and understanding quality score, then a 3 [...]
Posted in
News on June 24, 2009
| by MrsC
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The purpose of this report is to evaluate opportunities we can identify for the online distribution of Turkish bottled wine by means of an appropriate bi-lingual website combined with an AdWords campaign. The client, a large wine distributor, is located in Turkey proper and eager to find ways to establish its presence within the European [...]
Google must be testing something new again. I noticed today that just one of my clients accounts has a new “Opportunities” tab. This feature is suggesting keywords to be added to my campaigns. I do not know if it is a replacement for the campaign optimizer because there were only keywords suggestions, no ad text [...]
Just noticed that Google has added two new sets of reporting features to the reports section. This data is for video and image ads.
Video Columns
Interaction Columns
What great information! To know how much of your video was played, to know if visitors almost clicked your video or image ad. Google is helping us to be a [...]
Due to the increase in unemployment I have seen an increasing trend in customers accounts. Although many of my clients are not hiring they are receiving traffic from people desperately looking for employment. It seems that this desperation had taken people from searching employment sites such as Monster, Career Builder, etc. to pounding the internet pavement going ”door to [...]
If you have a Ads Diagnostic Tool message to contact Google, how do you do so? A lot of users find their way to the AdWords Help Forum, which is a user to user help forum, not part of Google Customer Service. Posting account details and problem descriptions is a security risk. So just where [...]
New and established advertisers are sometimes surprised when their advertisements don’t show up on Google immediately. Here’s the most likely things that are happening, and what you can do about it. Note that there are lots of other reasons - these are just the most likely causes and solutions.
If you have a message from Google, [...]
Google is devoting more resources to the AdWords Help Forum. They’ve just added a new AdWordsPro. This is good news for the community. AdWordsPro Bindu is from India. Hopefully, she’s working a staggered shift from her counterparts in Mountain View, CA. Between the Googlemployees (AdWordsPros), Top Contributors in multiple timezones across the USA and Europe, [...]
We are pleased to announce the addition of Tom Hale to the AdWords Help Experts Team. Tom has many years of experience helping AdWords advertisers and we are very excited about him joining the team.
Tom Hale discovered AdWords while promoting Portland, Oregon music acts online as a hobby. He was immediately fascinated with AdWords, and became [...]
Posted in
News on March 30, 2009
| by MrsC
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In the AdWords Help Forum I always read posts from advertisers saying that they “can not see their ads” when looking on Google.com. It seems there are plenty of people interested in seeing their ads in action, some downright obsessed. I am surprised how many advertisers do not know about the Ad Preview Tool.
Google designed the Ad Preview Tool [...]