Selecting relevant keywords is important, such as extending your budget, reducing the first page bid, increasing CTR and ultimately the account quality score. Many advertisers start out with keywords that are too generic and find that their budget is consumed quickly and their accounts scored poorly.
Keyword Selection Example
Advertiser A sells ‘pet toys’. Pet toys is a very generic keyword. What kind of toys does Advertiser A sell? Dog Toys, Cat Toys, Bird Toys, Hamster Wheels? Keywords like ‘dog toys’ are more specific than ‘pet toys’. Even more specific keywords could be used such as: ‘dog chew toys’, ‘dog retrieval toys’, ‘dog tug of war toys’.
AdWords Keyword Suggestion Tools
The use of specific keywords is one of the first steps in setting up a quality account.
The below screen shot is from the AdWords Keyword Tool. This tool is helpful for advertisers to get suggestions on different variations of a keyword however the tool is only for suggestions and it is up to you to really make sure that you get he most relevant keywords selected. For this example I entered the generic phrase ‘pet toys’:
In this screen shot I entered the more specific phrase ‘dog toys’. The search traffic is much healthier than the above screen shot.
Selecting the best keywords can be aided by the keyword matching tool but ultimately the job of selecting relevant keywords is up to the advertiser.
 Article by: +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds | Follow me on Twitter |
