http://www.adwordshelpexperts.com/2009/01/remember-the-exact-match-option/ Google AdWords Help From Google Recognized Experts Fri, 03 Sep 2010 12:44:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.adwordshelpexperts.com/2009/01/remember-the-exact-match-option/comment-page-1/#comment-23 Lakatos Fri, 09 Jan 2009 08:47:34 +0000 http://www.adwordshelpexperts.com/?p=297#comment-23 Correct, Andrew, that's a logical next step. Thanks for the addition. Correct, Andrew, that’s a logical next step. Thanks for the addition.

]]> http://www.adwordshelpexperts.com/2009/01/remember-the-exact-match-option/comment-page-1/#comment-21 Andrew Wed, 07 Jan 2009 16:37:40 +0000 http://www.adwordshelpexperts.com/?p=297#comment-21 With regards to the "summer holidays" scenario listed above, a search query report is a must, it can help you to find phrases that you might not have thought of but are triggering your phrase match keywords. You can then drill down by adding these as exact matches and phrase matches as well. With regards to the “summer holidays” scenario listed above, a search query report is a must, it can help you to find phrases that you might not have thought of but are triggering your phrase match keywords. You can then drill down by adding these as exact matches and phrase matches as well.

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