Comments on: Are Parked Domains Search Advertising?

By: Ad Words for professional and managers working in the channel | B2Bchannelblog.com

Sat, 27 Feb 2010 18:50:05 +0000

[...] I have also serious doubts about the efficacy of the parked domain. There is an old and still open debates about this topic; what I appreciate in AdWords is that it allows you to easy identify this kind of [...]

By: Juno

Juno — Wed, 12 Aug 2009 20:41:55 +0000

It works pretty good. They have a pretty good example page at adsenseparkeddomains.com if anyones wondering what they look like.

By: GoranG

GoranG — Fri, 27 Mar 2009 19:49:33 +0000

I never knew this to be the case.Thanks for the heads up, it illogical.

By: juno1

juno1 — Mon, 16 Mar 2009 17:51:43 +0000

I'm going to be trying out google adsense parking as soon as my subsription runs out at godaddy cash parking. I was taking a look at google's example page and really like how they made it look just like thier search results. I don't make much on cash parking, but i'm sure the layout of google's parking is going to incrase my revenues.

By: RBall

RBall — Fri, 20 Feb 2009 17:56:03 +0000

I thought you might, Sarah.

Does this help you understand the problem some advertisers experience with AdWords and parked domains?

IMHO, the way AdSense for Domains has been integrated into AdWords is fundamentally flawed. I don’t want contextual advertising on the search network. It doesn’t belong there.

By: AdWordsPro Sarah

AdWordsPro Sarah — Thu, 19 Feb 2009 21:53:46 +0000

Hahahaha I was waiting for this post….

By: RBall

RBall — Thu, 19 Feb 2009 15:27:03 +0000

@Naomi – Since parked domains span *both* the search and content networks, you need to reconcile the site exclusion tool stats with *both* placement performance and search query reports.

@Kim – Thanks. I do think there are many advertisers that don’t know about parked domains on the content network. I suspect there are many, many more who aren’t aware that parked domains also exist on the *search* network.

@Diana – No, you didn’t miss anything. Google has confused the matter by choosing to allow some parked domains on the search network. Even with the content network off, you run the risk of paying for clicks from parked domains. To their credit, Google has expanded the functionality of the site exclusion tool to allow you to block parked domains on the search network. Yes, it’s very confusing. You edit your campaign settings to opt out of AdSense for Content, but you have to use the site exclusion tool to opt out of AdSense for Domains. Not an intuitive user experience.

By: Diana Jo Rossano

Diana Jo Rossano — Thu, 19 Feb 2009 12:38:10 +0000

I must have missed something in your article. Sorry. I took off “content” per your instructions in the last article. Doesn’t that mean I don’t have to check or uncheck the Parked Domains? Because “content” is off?

By: MrsC

MrsC — Thu, 19 Feb 2009 11:55:09 +0000

Great Article Rich – Highlights the need for advertisers to stay get educated on AdWords and take control of their AdWords Accounts. I am sure there are many advertisers who never knew about the parked domains on the content network.

By: Naomi

Naomi — Thu, 19 Feb 2009 07:14:39 +0000

The main problem with the site exclusion tool is that it’s not showing real search statistics on parked domains. The numbers are smaller than the actual numbers that can be seen on the search query report.