Comments on: Job Seekers Using AdWords – Are They Costing You Money?

By: PPCPanda

PPCPanda — Fri, 05 Jun 2009 13:49:00 +0000

This has been driving people in our call center crazy! Doesn’t seem like the best way to get a job. A related issue is we have recently had a lot of companies representing themselves as Google trying to sell their paid search services. This can get confusing when these companies call our clients directly.

By: Martin Evans

Martin Evans — Thu, 04 Jun 2009 12:36:03 +0000

Hi Kim,

I try and use exact match negatives when I can but mostly my negatives are phrase negatives (I never use broad negatives as I want to know precisely what is ignored). Even if I use a single word negatives I always mark it as a phrase match.

I am lucky that my campaigns are very specific so I can be reasonably confident a phrase negative match of “job” or “opening” will not exclude any matches I wanted.

As an aside, don’t forget that negatives only work in the first 10 words of the search phrase so adding a negative of “job” does not work with the following:

“one two three four five six seven eight nine ten job”

Here are some I’ve seen in the last few days:

xyz jobs
xyz bank jobs
xyz tech support jobs
job in xyz
xyz job in A_PLACE
jobs in xyz
jobs for xyz
opening for xyz
openings in xyz
xyz careers

Martin

By: MrsC

MrsC — Wed, 03 Jun 2009 20:22:33 +0000

Hi Kachko,

Can’t agree more! Most of my clients are small advertisers so I always add these negatives anyway but the increase in unemployment and economic downturn may even force large advertisers to tighten their belts.

Glad you liked the article.

Kim

By: MrsC

MrsC — Wed, 03 Jun 2009 20:20:50 +0000

Hi Martin,

Great keyword suggestions. If you were to have the keyword ‘oracle dba software opening’ you would want to add a negative in exact match -[job opening].