Just noticed that Google has added two new sets of reporting features to the reports section. This data is for video and image ads.
- Video Columns
- Interaction Columns
New Data Included in AdWords Reports
What great information! To know how much of your video was played, to know if visitors almost clicked your video or image ad. Google is helping us to be a fly on the wall in our potential customers homes and offices.
Thanks Google!
This is certainly quite useful – but have a look at the statistics you can get from YouTube, which show things like the rate at which users stop watching – you can find out which parts of the video are regarded as the most boring!
Adword users who have text ads taking visitors to landing pages with video options should be able to get similar info on whether visitor has clicked on video and played. Is that possible to track within Google?
Not within AdWords and not with Google Analytics. You need something that knows how much of the file has been shown. I’m not aware of – and would be happy to be educated about – third party measurement tools for video streams.