Google must be testing something new again. I noticed today that just one of my clients accounts has a new “Opportunities” tab. This feature is suggesting keywords to be added to my campaigns. I do not know if it is a replacement for the campaign optimizer because there were only keywords suggestions, no ad text or display URL changes suggested.
I am a little concerned though that the account does not have a TOOLS tab any longer. I will have to contact Google about that.
New Opportunities Tab in AdWords
POSTSCRIPT: A Google rep confirmed for me today that the “opportunities” feature is very much like the same old campaign optimizer just with a different label. This feature is to suggest performance improvements. This opportunities tab is only currently available to a small number of U.S. advertisers.
The TOOLS menu has been moved to the left side navigation menu in these accounts but ONLY appears under the opportunities tab. This is going to confuse advertisers. The TOOLS menu is too important to hide under the “opportunities” tab IMO.
TOOLS menu moved to left side Navigation
I agree.
Way too cute.
-T
In my account I couldn’t see the opportunity tap :S
But this oppertunity tab only suggest the changes with regard to keywords only. I was also concerned about the tools tab but found after some research.