I’m flabbergasted. I was hoping that the new AdWords User Interface with all its bells and whistles would show quality score by default. I, as well as my fellow writers here at AdWords Help Experts, often answer questions in the AdWords Help Forum, diagnosing problems such as ‘my ads are not showing’, ‘my bids are below first page estimates’, ‘I am paying too much for clicks’, etc. I am always asking the original poster “what is your quality score?”. The reply is too often “I don’t know, how do I find out?”. I also regularly review AdWords accounts through my AdWords PI service and am amazed to see how many advertisers don’t know their quality score.
Why does Google not show quality score by default? If quality score is the basis for the adwords system why do so many advertisers not know their quality score? Experts know that accruing a poor quality score is detrimental to an account. Knowing your quality score is important on many levels, perhaps vital to the success of many advertisers.
For those of you that do not know how to find your quality score…
How to see your AdWords Quality Score
I think that showing quality score by default would be one way Google could help advertisers help themselves. It is hard for advertisers to know what to fix when they don’t know what is wrong, it is like me going to the doctor but not telling him where it hurts.
Google demands transparency from their advertisers to provide a good “user experience” however their own program user interface lacks transparency in one of its own most fundamental components.
I’ll keep preaching about it. Care to join me?
I agree, Google does not make it easy to understand the Adwords compliance system they have instigated. For Newbies it is a frustrating dead-end that generally ends in only one way. Not only is it difficult to determine quality score without know the internal systems, but once you do discover that you have a low or declining score, it is equally difficult to determine what to do to correct the problem. It becomes a guessing game while Google increases your bid and lowers your profit margin. Most advertisers would gladly comply if they only knew what to do. For Google, it a numbers game and as long as there are enough new hopefuls willing to spend time and money trying, they win. Thank goodness there are forums and help groups to assist in the learning curve to Adwords realities.
Hey guys,
I agree as usual! I’m going to reference this post, and link to it, on my blog as well as tweet it out.
Hope you ‘guys’ are all having a great week.
Best regards as always,
Chandler Hall
Hello,
I believe people who is going to use Google Adwords should learn basic information for Adwords system.
http://www.google.com/adwords/learningcenter/
When they get used to the system, they don’t need to monitor the QS (Quality Score) much.
Hi GAC,
I disagree strongly. I don’t think you should ever doze off and ignore your QS. While I agree they don’t change often or much, when they do…it’s a Big Deal(TM). I will say, however, that Google chooses not to show it as a default view, so maybe they feel differently.
Best regards,
Chandler