Missing Your Keyword Max CPC column?
A member in the AdWords Help Forum brought to my attention today that the in-line bidding keyword bidding a.k.a. Max CPC column is missing from the keywords section on Adwords. I went straight into several client accounts and sure enough, it’s gone.
Where is the MAX CPC Column?
After some looking around I found that if you visit the Filter and Views button the option to have the MAX CPC show is located there.
Customizing Columns with Filters & Views
Now I am able to see and most importantly EDIT the Max CPC for individual keywords.
I am pondering why Google would do this. Seems like a great way to cause some confusion.
Additionally, while looking into this issue I noticed another new item, at least new to me. In investigating the issue I selected several keywords and then went to the edit button and Table Edit.
There I found must be a fairly new feature, but it is not active in my accounts.
New Feature to Prefill all Bids to First Page Bid Estimates?
Is this to alleviate the dreaded “below first page bid estimate” issue?
Update: Google’s AdWordsPro Stephen posted in the forum with the following statement: “[...] there was a technical issue with the AdWords UI this morning. We introduced a change that accidentally pushed some of the stats columns out of the right place and caused another issue with column customization. We reverted that change for now, so it shouldn’t be a problem anymore.”
Good to know and thanks Stephen for the update!
Posted by: Kim Clinkunbroomer, GAP, AdWords TC
Similarly to max CPC you can now choose to display QS in the kw line. A long awaited moment …
Which has been there for a while just that I did not notice earlier ….