Comments on: AdWords: First Page Bid Estimates

By: Alyson

Alyson — Thu, 21 Apr 2011 21:17:21 +0000

@Tom Hale,

I haven’t checked this page in awhile so, sorry for the delay! Thanks for your response to my question. As far as I have been able to tell, there isn’t a way to find exact figures of what your competitors are bidding. FPBE and QS are the metrics I usually pay attention to.

All the best,

Alyson

By: Tom Hale

Tom Hale — Mon, 07 Feb 2011 23:13:44 +0000

Hi Alyson,

Not sure if Kim has any heads up on such tools.

I don’t because I don’t rely very much on that kind of competitive analysis. It is usually a trap in my humble opinion.

But I would have to admit that CTR and QS info for particular words and ads would be interesting ;-)

-T

By: Alyson

Alyson — Tue, 01 Feb 2011 15:37:51 +0000

Hi Kim – Thank you so much for your help! I’ve been trying for days to figure out where the FPBEs are so I really appreciate the advice.

Do you know how to find out what other advertisers are bidding so as to bid +1 penny and rank above them?

Thanks again.

By: Henk

Henk — Sat, 20 Nov 2010 21:15:55 +0000

Practically all my keywords are below first-page bids, I set my CPC far below them and YET, allmost all of them recieve clicks and have impressions. EVEN with exact match shown in search queries. So for example I have
“ipod case” (phrase) min. bid is 0.35, I bid 0.10. They show my ad and I recieve clicks!