Google AdWords recently added a new menu line containing Streamlined Analysis Tools.
The impression share can be enabled on the campaign level under the new Columns dropdown on the Campaign tab.
View your Impression Share in the AdWords Interface
This is a great addition to the User Interface due to the fact that Impression Share is a really important metric to monitor when it comes to account performance.
Impression Share now in AdWords User Interface
Impression share is broken down into 4 categories:
1. Impression Share – Overall representation of the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown. Any ‘loss’ of impression share can be explained below.
2. Lost Impression Share (Budget) – Is the lost impression share due to budget restrictions.
3. Lost Impression Share (Rank) – The percentage of impressions lost due to low ad rank - not rank as in position rank as in (cost-per-click bid x Quality Score = Rank).
4. Exact Match Impression Share – Informs you of how your keywords would perform if they were all exact matched, so that you can determine whether or not match type is a cause for low impression share.
Very important data now at our fingertips.
……….
 Article by: +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds | Follow me on Twitter |
Are you sure this is new?
Hi Barry,
New to me. I don’t remember seeing the option in the old UI or new UI. Perhaps I am wrong about it being ‘new’. Just new to me :) I did some research on it before I posted the article because I was not completely sure but could not find anything – screenshots, etc to indicate the setting was available previously. Maybe something I overlooked until this new menu line was included? If you have a link to share or something that would be great.
Hi Kim
I too wasnt aware of this – and have also been using adwords for many years. Thanks for bringing it to all of our attention!
Cheers
Mick
Great info. Never new why ad was showing sometimes. Was only looking at impressions and ctr. Did’t know that daily budget would have an effect on my ads.