At first I was skeptical (I usually am) about the Automated Rules feature in AdWords. Call me a control freak, really I don’t mind, I am admittedly one. However, in the spirit of curiosity I checked out automated rules back in December 2010 when it was announced and was not at all unhappy about what I found in the feature.
Automated Rules are a time saver and decent optimization feature for advertisers who just don’t have the resources for professional AdWords account management or the time to self manage effectively. The major drawback was that the rules were limited at 10 rules per user and advertisers who found the feature helpful were left frustrated by the limitation. Google announced yesterday (1/17/2012) that the limit for automated rules is now increased to 100.
Also announced yesterday is the addition of a very welcome “undo” changes feature. Who can’t love an undo button, right? Google added this undo feature to give advertisers more comfort when experimenting with the Automate Rules feature, now they simply ‘undo’ a rule that did not work out. Google’s Help Center explains in more details that only the most recent rule can be undone. If you set a rule on Friday and another on Saturday you would have to undo Saturdays rule to have Fridays available for undoing. If Saturdays Rule was set, but did not results in any account changes, it will not have to be undone to get to Fridays rule(s) – read more.
Some of the popular things that can be accomplished with Automated Rules are:
- Scheduling ads
- Pausing low-performing ads or keywords
- Bids and bid scheduling
- Controlling budgets and cost
Full post from Google on Inside AdWords.
 Article by: +Kim Clinkunbroomer
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