Announced today in the Inside AdWords Blog is the soon to be added, and long awaited, ad Adgroup Level impression share metrics.
In addition to the mention of this upcoming addition Google also announced an upcoming change related to reporting on Campaign level impression share metrics.
we are also planning to update our algorithms to provide more accurate campaign impression share metrics. As a result, there are some important changes you should be aware of:
- Refined campaign-level statistics: Since we are improving our algorithms, we will update all campaign-level impression share metrics back to May 2011. As a result, you will no longer be able to see campaign-level historical impression share metrics before May 2011. If you wish to preserve a record of the pre-May 2011 campaign impression share data, you will need to download a report before January 30, 2012.
- Once-a-day updates: In order to calculate your impression share metrics with a greater degree of accuracy, we will update all impression share metrics once per day (approximately noon Pacific Time [GTM-8]). As a result, the impression share data that you see will not reflect impression share for the current day, and may not include the previous day’s impression share as well (depending on what time of the day you run your report).
These changes will begin to roll out to all advertisers globally on January 30, 2012, so look out for them in your account soon. Once these changes are live, you’ll be able to find more detailed information in the AdWords Help Center.
 Article by: +Kim Clinkunbroomer
Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds | Follow me on Twitter |
