AdWords Help Experts » AdWords 2

AdWords Removes In-Line Keyword Bidding (Max CPC column) from User Interface Default Settings?

Kim Clinkunbroomer — Thu, 01 Oct 2009 11:46:46 +0000

Missing Your Keyword Max CPC column?

A member in the AdWords Help Forum brought to my attention today that the in-line bidding keyword bidding a.k.a. Max CPC column is missing from the keywords section on Adwords. I went straight into several client accounts and sure enough, it’s gone.

Where is the MAX CPC Column?

After some looking around I found that if you visit the Filter and Views button the option to have the MAX CPC show is located there.

Customizing Columns with Filters & Views

Now I am able to see and most importantly EDIT the Max CPC for individual keywords.

I am pondering why Google would do this. Seems like a great way to cause some confusion.

Additionally, while looking into this issue I noticed another new item, at least new to me. In investigating the issue I selected several keywords and then went to the edit button and Table Edit.

There I found must be a fairly new feature, but it is not active in my accounts.

New Feature to Prefill all Bids to First Page Bid Estimates?

Is this to alleviate the dreaded “below first page bid estimate” issue?

Update: Google’s AdWordsPro Stephen posted in the forum with the following statement: “[...] there was a technical issue with the AdWords UI this morning. We introduced a change that accidentally pushed some of the stats columns out of the right place and caused another issue with column customization. We reverted that change for now, so it shouldn’t be a problem anymore.”

Good to know and thanks Stephen for the update!

Posted by: Kim Clinkunbroomer, GAP, AdWords TC

Contact Us – Where Is The Contact Form

JezC — Tue, 05 May 2009 13:32:28 +0000

If you have a Ads Diagnostic Tool message to contact Google, how do you do so? A lot of users find their way to the AdWords Help Forum, which is a user to user help forum, not part of Google Customer Service. Posting account details and problem descriptions is a security risk. So just where do you find the form that lets you email Google Customer Service?

Up in the upper right of the old AdWords 2 User Interface is a “Contact Us” link:

You can also find it at the bottom of each page of the AdWords User Interface, in both the new and old interfaces:

We recommend using the New AdWords User Interface (AdWords3 User Interface) – there are useful pieces of information in that interface that are not in the older interface.

Click On “Contact Us” – What Next?

On the next form – “Can’t See My Adverts”:

On the next form, look for “What Should I Do…” and click it:

Then find a link to contact Google:

You now get the start of a form process:

In the ‘Can’t See My Ad’ form, select the type – usually the first row, “Google Search And Search partners” is right:

At last – the form:

You’d think that since Google is asking you to contact them, it’d be easier… There are a few other variations to reach this form, but if you see something substantially different – that’s probably not what you should be looking for!

Changing Adverts – Where Do You Click?

JezC — Sun, 15 Mar 2009 18:36:46 +0000

This screenshot shows the part of the screen with the link to click to change an advert. Click on where it says “edit” to change the advert. Note that this does two things:

It *DELETES* the current advert and *CREATES* a new advert
It adds the advert to the queue of adverts for Editorial Review – so it may not show for several days.

It is good practice to always run at least two adverts in each AdGroup, so you can progressively increase performance, without ever having a period of no advertising, caused by Editorial Review Delays.

AdWords – Where To Click To Change Advertisements.

AdWords Statistical Mismatch? Click This!

JezC — Sun, 15 Mar 2009 09:17:15 +0000

We fairly often see questions from people who have a difference between their campaign or AdGroup row totals and the summary at the bottom of the table. The problem is usually a drop down box that selects only a part of the networks that Google can reach. The snapshot shows where on the page that box is found – toward the upper right of the statistics table in AdWords 2:

AdWords Statistics MisMatch – Click This Selection!

Personally, even when I am not using the Content Network, I’ll leave this set to show all three networks. Sometimes I can see ways to optimise one or the other of the three networks. Without the triple view, I couldn’t so easily pick up the patterns.