Not Earth shattering news or anything but I noticed an updated look to the AdWords Offers Beta results on Google today.  Maybe this has been around for a bit but I have not noticed it until just now.

The old AdWords Offers Beta design looked like this:

And the updated design for the AdWords Offers Beta I noticed today looked like this:

I like it, a much cleaner look and the offers stands out more now.

If you are not aware of the Offers Beta it is likely because it is currently very limited.   Search Engine Land reported on the Offers Beta back in June, 2011.   This beta allows advertisers to make an offer with their ads.  The advertiser needs to meet specific criteria to be allowed into the beta and must also provide Google will a pretty detailed list of required materials, coupon text, expiration date, redemption dates and more, last look it was 9 items.  Then you are eligible to have an offer as seen in the screenshot above that when clicked leads to a full-sized coupon where potential customers can  print or save to “My Offers”.

Do any of you use the AdWords Offers Beta?  Have you or your clients had any success with it?

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Article by:  +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds  |  Follow me on Twitter