Google has been adding many new type of data for us to see in the AdWords user interface. Most recently I was poking around and noticed a new set of Call Details metrics under the Columns button. Phone Cost, Impressions, Phone Calls, PTR, and Average CPP (cost per phone call) Cost.
It is nice to see these metrics available in the interface columns. What I am most happy to see is that these metrics are available on the adgroup level also.
It is helpful to see these metrics included in the interface especially at the addition of adgroup level details. In the past the call metrics data was only displayed on the campaign level leaving lots to guess about what adgroup generated the traffic. If only we could see this data on the keyword level!
 Article by: +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner CompanySubscribe: RSS Feeds | Follow me on Twitter |
