AdWords Help Experts » Advertisements

AdWords Text Ads – “Clicks for this Search”

Kim Clinkunbroomer — Sat, 17 Sep 2011 22:02:24 +0000

I was browsing around today and caught this AdWords ad that includes something I have never seen before. The ad copy Display URL line includes the text “270 clicks for this search”.

270 clicks today? this week? this month?

Anyone else seen this?

NOTE: a colleague pointed me to an article hosted on Search Engine Land about this subject written by Pamela Parker. Read more here: http://searchengineland.com/google-testing-display-of-click-counts-on-paid-search-ads-82192 Perhaps Google is rolling this out to a wider audience and that is why I am finally seeing it for the first time.

 ..........

Article by: +Kim Clinkunbroomer
Clinks Web Service a Google AdWords Partner Company

Subscribe: RSS Feeds | Follow me on Twitter

AdWords Removes In-Line Keyword Bidding (Max CPC column) from User Interface Default Settings?

Kim Clinkunbroomer — Thu, 01 Oct 2009 11:46:46 +0000

Missing Your Keyword Max CPC column?

A member in the AdWords Help Forum brought to my attention today that the in-line bidding keyword bidding a.k.a. Max CPC column is missing from the keywords section on Adwords. I went straight into several client accounts and sure enough, it’s gone.

Where is the MAX CPC Column?

After some looking around I found that if you visit the Filter and Views button the option to have the MAX CPC show is located there.

Customizing Columns with Filters & Views

Now I am able to see and most importantly EDIT the Max CPC for individual keywords.

I am pondering why Google would do this. Seems like a great way to cause some confusion.

Additionally, while looking into this issue I noticed another new item, at least new to me. In investigating the issue I selected several keywords and then went to the edit button and Table Edit.

There I found must be a fairly new feature, but it is not active in my accounts.

New Feature to Prefill all Bids to First Page Bid Estimates?

Is this to alleviate the dreaded “below first page bid estimate” issue?

Update: Google’s AdWordsPro Stephen posted in the forum with the following statement: “[...] there was a technical issue with the AdWords UI this morning. We introduced a change that accidentally pushed some of the stats columns out of the right place and caused another issue with column customization. We reverted that change for now, so it shouldn’t be a problem anymore.”

Good to know and thanks Stephen for the update!

Posted by: Kim Clinkunbroomer, GAP, AdWords TC

Included in AdWords Reports: Video & Interaction Data

Kim Clinkunbroomer — Wed, 03 Jun 2009 20:34:55 +0000

Just noticed that Google has added two new sets of reporting features to the reports section. This data is for video and image ads.

Video Columns
Interaction Columns

New Data Included in AdWords Reports

What great information! To know how much of your video was played, to know if visitors almost clicked your video or image ad. Google is helping us to be a fly on the wall in our potential customers homes and offices.

Thanks Google!

Changing Adverts – Where Do You Click?

JezC — Sun, 15 Mar 2009 18:36:46 +0000

This screenshot shows the part of the screen with the link to click to change an advert. Click on where it says “edit” to change the advert. Note that this does two things:

It *DELETES* the current advert and *CREATES* a new advert
It adds the advert to the queue of adverts for Editorial Review – so it may not show for several days.

It is good practice to always run at least two adverts in each AdGroup, so you can progressively increase performance, without ever having a period of no advertising, caused by Editorial Review Delays.

AdWords – Where To Click To Change Advertisements.