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View your Impression Share Data in the AdWords User Interface

March 10th, 2010

Google AdWords recently added a new menu line containing Streamlined Analysis Tools.

The impression share can be enabled on the campaign level under the new Columns dropdown on the Campaign tab.

View AdWords Impression Share

View your Impression Share in the AdWords Interface

This is a great addition to the User Interface due to the fact that Impression Share is a really important metric to monitor when it comes to account performance.

AdWords Impression Share

Impression Share now in AdWords User Interface

Impression share is broken down into  4 categories:

1. Impression Share – Overall representation of the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown.  Any ‘loss’ of impression share can be explained below.

2. Lost Impression Share (Budget) – Is the lost impression share due to budget restrictions.

3. Lost Impression Share (Rank) – The percentage of impressions lost due to low ad rank - not rank as in position rank as in (cost-per-click bid x Quality Score = Rank).

4. Exact Match Impression Share – Informs you of  how your keywords would perform if they were all exact matched, so that you can determine whether or not match type is a cause for low impression share.

Very important data now at our fingertips.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

AdWords YouTube Videos: Kim Clinkunbroomer’s YouTube Channel

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2 comments »

Posted in Getting Impressions, Impressions Dropped, News

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AdWords Launches New My Client Center

March 3rd, 2010

Google launched a New My Client Center.

AdWords launches New My Client Center

AdWords Launches New My Client Center

This updated version will allow one to:

  • Edit Client Descriptions inline
  • Link Several Client Accounts at one time
  • Unlink from accounts directly from the MCC vs. drilling down into the client account.

Welcome changes to make life a little easier.

Here is a peek at the new MCC.

New AdWords My Client Center

To see the About the New My Client Center Interface page visit.  https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164135

Learn More about the New AdWords My Client Center

Learn More About the New My Client Center

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

AdWords YouTube Videos: Kim Clinkunbroomer’s YouTube Channel

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2 comments »

Posted in New Features, News

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Looking for a Negative Experience in the New AdWords Keyword Tool(beta)

February 22nd, 2010

I find the AdWords Keyword Tool to be a really great way to proactively manage accounts by identifying negatives before they have resulted in traffic and expense in my clients accounts.  I truly appreciate (or did appreciate) the keyword tool for helping me identify negative keywords vs. relying only on the Search Query Report where you are identifying keywords that have already resulted in a click/expense.  The beauty of the tool is it assists in identifying negatives ahead of time before it costs you money.

Problem is, the newest version of the Keyword Tool – the now only version of the keyword tool in all my clients accounts, does not include the option to identify and add negative keywords. I can only assume this was some kind of oversight on Googles part.

I have reviewed the page over and over looking for the negative keywords option and there is nothing.  Luckily there is a link to the ‘previous interface’ which will take you to the old tool.  I am afraid many people will not notice this – see screenshot below marked in Green.  This new Keyword Tool (beta) is active as the default internal tool so using the previous interface is your best bet as an internal keyword tool to allow you to review suggestions based on your actual adwords account.

How can we use this tool to add negative keywords?

Can we use this latest keyword tool to identify and add negative keywords?

I have posed the question to Google and will update this post if I receive any official comment.

2/23/10 Update – No official comment yet but AWP Stephen aka @adwordshelper on twitter kindly responded letting me know he was forwarding a copy of this article to the appropriate product team at Google – Thanks Stephen!

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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6 comments »

Posted in News, Tools

New Round of AdWords Suspensions for Landing Page & Site Quality Guidelines

February 18th, 2010

Looks like Google has begun another round of suspensions on advertisers who violate Landing Page & Site Quality Guidelines.

I received frantic calls and emails from 4 different advertisers yesterday (2/17/10) who all received a final warning from Google stating their accounts were to be suspended if their landing page quality score issues were not fixed immediately.

Here is an Excerpt from a Google Email:

Landing Page Quality Violations

Advertisers Receiving Emails from Google

These emails need to be taken seriously because advertisers who do not act immediately do run the risk of suspension from Google AdWords.

This issue is extremely difficult for advertisers because Google shares very little info about *why* these advertisers are in violation of site quality guidelines.  Google shares a small list of the possible reasons a landing page can be of poor quality but there are many other reasons for low landing page quality.  Many advertisers have no idea what they are doing wrong and Google will not give advertisers much direction when it comes to exactly what the issue is and how they can fix it.

If you are facing a possible suspension for Landing Page & Site Quality Guidelines and do not know what is wrong with your website there are services such as the AdWordsPI who can help you identify your issue.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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6 comments »

Posted in AdWords Policies, News, Suspended Accounts

Welcome Additions/Updates to AdWords User Interface

February 12th, 2010

New changes were recently launched in the AdWords User Interface.  The addition of a submenu under the AdGroups, Ads, Keywords and Networks tabs.  This submenu holds features that were available in the interface but not easily accessible and not known about by many advertisers.

I am really pleased to see this change in the user interface.  I find that many AdWords users (mostly the DIY groups) do not even know of many of the features available to them.  This change will bring them additional transparency when managing allowing them to make better decisions when optimizing their accounts.

Example from the AdGroups tab

- new submenu makes it easy for advertisers to manage their accounts.

New Menu added to the AdWords User Interface

New Sub Menu

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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3 comments »

Posted in New Features, News, Tools

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AdWords Known Issues: Unable to Add Billing Info to AdWords Acccount

February 11th, 2010

A newly identify technical issue has been reported in AdWords.  Some customers appear to be unable to add their billing information which will prevent their account from going active.

Advertisers will need to sit tight while Google works hard to repair this issue.  I am sure this one got their attention immediately :)

Recently Identified Technical Issue Prevents Advertisers from Including their Billing Information in the AdWords Interface.

Advertisers Can not Enter Billing Info - Their ads will not run until this issue is repaired by Google.

If you have encountered this issue please report it on the AdWords Known Issues Page.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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2 comments »

Posted in AdWords Bugs, News, Reported Known Issues

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AdWords Help Experts ranked “Influential” by Topsy

February 3rd, 2010
AdWords Help Experts rated "Influential" by Topsy

AdWords Help Experts rated "Influential" by Topsy

AdWords Help Experts is proud to be ranked “Influential” by Topsy

About Topsy Influence:

“Topsy Influence measures the likelihood that, each time you say something, people will pay attention. Influence for Twitter users is computed using all historical retweets: millons of real, public statements indicating who’s listening to whom. On our website, roughly the top 0.2% most influential of all Twitter users are tagged “Highly Influential”, and “Influential” tags appear for the top 0.5% most influential Twitter users. So if Topsy says you are influential, you are part of a pretty small group!

Topsy search results are ranked by how often they are cited in tweets, and how influential the people are who tweet about them. We use influence for features across the site such as identifying Top Authors or the best Twitter Profile for a search term, for discovering trending terms and authors associated with a website…..”

Thanks to Topsy for recognizing AdWords Help Experts and the hard work we do to bring the best in support and news to Adwords advertisers.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

Subscribe: RSS Feeds

3 comments »

Posted in News

AdWords News: Don’t use AdWords Editor to Edit Promoted Video Ads

January 28th, 2010

Don’t use AdWords Editor to Edit Promoted Video Ads

Recently Reported on Google’s Known Issues page is a problem with AdWords Editor and Video Ads.  Google states that Apparently editing video ads through AdWords Editor results in ’system issues’.

AdWords Known Issues

Editor Bug: Don't Use AdWords Editor to Change Promoted Video Ads

Google is working to fix the issue and in the meantime suggests editing through Display Ad Builder until the issue is repaired.

If you are having this issue Report it to Google on their known issues page.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

1 comment »

Posted in AdWords Bugs, News

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New AdWords Feature? Control Panel & Library

January 28th, 2010

Another New Feature for AdWords?

I noticed a new link today in the AdWords User Interface labeled “Control Panel & Library”

Control Panel & Library

Control Panel & Library

Unfortunately the page does not load correctly, instead loading an error message.

Loads page with error message

Loads Control Panel & Library Page with Error Message

Once this error message is dismissed the page continues to try to load data without success.  It looks like work in progress to me and I am sure Google will have this working soon.

It “seems” this feature will store exported reports in a library for future access.  This will put reports at AdWords members fingertips in the AdWords Interface.  This is only my assumption because the page does not load correctly.

I will ask Google for comment on this new feature and report back with details when they become available.

1/28/10 Update: Google Employee AdWordsProStephen was kind enough to share the following:

“The Control Panel and Library will be home to key cross-campaign settings like custom alert preferences and scheduled reports.”

Thanks AdWordsProStephen!

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

4 comments »

Posted in AdWords Bugs, New Features, News, Reporting

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Google Professionals Search directory gets more exposure

January 20th, 2010

Google Professionals Search (beta) gets more exposure.  It is now linked directly from the AdWords Help Center.

Google Professionals Search Linked from the AdWords Help Center

Google Professionals Search Linked from the AdWords Help Center

This new link is throughout the AdWords Help Center and I expect will drive a fairly large amount of traffic into the Professionals Search directory.

This directory is a place where AdWords customers can find professional help for their AdWords account.   All an AdWords customer needs to do is provide basic details such as their budget and the type of service they require and Google will return results containing information on professionals that meet their needs.

Google Professionals Search

Google Professionals Search

The Google Professionals Search (beta) was launched weeks ago but was recently linked to the AdWords Help Center.  I assume this was due to positive feedback in the first few weeks of the program going live.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of  Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter:  Kim Clink on Twitter -  AWHE on Twitter

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Posted in News, Uncategorized

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