Posts Tagged ‘adwords’

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View your Impression Share Data in the AdWords User Interface

March 10th, 2010

Google AdWords recently added a new menu line containing Streamlined Analysis Tools.

The impression share can be enabled on the campaign level under the new Columns dropdown on the Campaign tab.

View AdWords Impression Share

View your Impression Share in the AdWords Interface

This is a great addition to the User Interface due to the fact that Impression Share is a really important metric to monitor when it comes to account performance.

AdWords Impression Share

Impression Share now in AdWords User Interface

Impression share is broken down into  4 categories:

1. Impression Share – Overall representation of the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown.  Any ‘loss’ of impression share can be explained below.

2. Lost Impression Share (Budget) – Is the lost impression share due to budget restrictions.

3. Lost Impression Share (Rank) – The percentage of impressions lost due to low ad rank - not rank as in position rank as in (cost-per-click bid x Quality Score = Rank).

4. Exact Match Impression Share – Informs you of  how your keywords would perform if they were all exact matched, so that you can determine whether or not match type is a cause for low impression share.

Very important data now at our fingertips.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

AdWords YouTube Videos: Kim Clinkunbroomer’s YouTube Channel

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2 comments »

Posted in Getting Impressions, Impressions Dropped, News

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AdWords Launches New My Client Center

March 3rd, 2010

Google launched a New My Client Center.

AdWords launches New My Client Center

AdWords Launches New My Client Center

This updated version will allow one to:

  • Edit Client Descriptions inline
  • Link Several Client Accounts at one time
  • Unlink from accounts directly from the MCC vs. drilling down into the client account.

Welcome changes to make life a little easier.

Here is a peek at the new MCC.

New AdWords My Client Center

To see the About the New My Client Center Interface page visit.  https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164135

Learn More about the New AdWords My Client Center

Learn More About the New My Client Center

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

AdWords YouTube Videos: Kim Clinkunbroomer’s YouTube Channel

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Posted in New Features, News

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Welcome Additions/Updates to AdWords User Interface

February 12th, 2010

New changes were recently launched in the AdWords User Interface.  The addition of a submenu under the AdGroups, Ads, Keywords and Networks tabs.  This submenu holds features that were available in the interface but not easily accessible and not known about by many advertisers.

I am really pleased to see this change in the user interface.  I find that many AdWords users (mostly the DIY groups) do not even know of many of the features available to them.  This change will bring them additional transparency when managing allowing them to make better decisions when optimizing their accounts.

Example from the AdGroups tab

- new submenu makes it easy for advertisers to manage their accounts.

New Menu added to the AdWords User Interface

New Sub Menu

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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3 comments »

Posted in New Features, News, Tools

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AdWords Known Issues: Unable to Add Billing Info to AdWords Acccount

February 11th, 2010

A newly identify technical issue has been reported in AdWords.  Some customers appear to be unable to add their billing information which will prevent their account from going active.

Advertisers will need to sit tight while Google works hard to repair this issue.  I am sure this one got their attention immediately :)

Recently Identified Technical Issue Prevents Advertisers from Including their Billing Information in the AdWords Interface.

Advertisers Can not Enter Billing Info - Their ads will not run until this issue is repaired by Google.

If you have encountered this issue please report it on the AdWords Known Issues Page.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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2 comments »

Posted in AdWords Bugs, News, Reported Known Issues

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New AdWords Feature? Control Panel & Library

January 28th, 2010

Another New Feature for AdWords?

I noticed a new link today in the AdWords User Interface labeled “Control Panel & Library”

Control Panel & Library

Control Panel & Library

Unfortunately the page does not load correctly, instead loading an error message.

Loads page with error message

Loads Control Panel & Library Page with Error Message

Once this error message is dismissed the page continues to try to load data without success.  It looks like work in progress to me and I am sure Google will have this working soon.

It “seems” this feature will store exported reports in a library for future access.  This will put reports at AdWords members fingertips in the AdWords Interface.  This is only my assumption because the page does not load correctly.

I will ask Google for comment on this new feature and report back with details when they become available.

1/28/10 Update: Google Employee AdWordsProStephen was kind enough to share the following:

“The Control Panel and Library will be home to key cross-campaign settings like custom alert preferences and scheduled reports.”

Thanks AdWordsProStephen!

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

4 comments »

Posted in AdWords Bugs, New Features, News, Reporting

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Google Professionals Search directory gets more exposure

January 20th, 2010

Google Professionals Search (beta) gets more exposure.  It is now linked directly from the AdWords Help Center.

Google Professionals Search Linked from the AdWords Help Center

Google Professionals Search Linked from the AdWords Help Center

This new link is throughout the AdWords Help Center and I expect will drive a fairly large amount of traffic into the Professionals Search directory.

This directory is a place where AdWords customers can find professional help for their AdWords account.   All an AdWords customer needs to do is provide basic details such as their budget and the type of service they require and Google will return results containing information on professionals that meet their needs.

Google Professionals Search

Google Professionals Search

The Google Professionals Search (beta) was launched weeks ago but was recently linked to the AdWords Help Center.  I assume this was due to positive feedback in the first few weeks of the program going live.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of  Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter:  Kim Clink on Twitter -  AWHE on Twitter

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Posted in News, Uncategorized

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AdWords Known Issues: Can’t Cancel Your AdWords Account?

January 20th, 2010

Google recently added a new section to their ‘Known Issues’ page in the AdWords Help Center:  Recently Reported Issues. This section currently reports problems that Google is aware of and working hard to fix.

Currently listed on the Recently Reported Issues section is: You cannot cancel your adwords account?

The fact that Google acknowledges and is working on this issue will come to a big relief to AdWords advertisers who were unable to cancel their pre-pay accounts and receive a refund.

If you have found yourself unable to cancel your account you can report it on the Known Issues page.

Updated to Google Known Issues Page

Updates to Google AdWords Known Issues Page

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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Posted in AdWords Bugs, News

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AdWords: Known Issues Page now Includes Commonly Mistaken Technical Questions

January 18th, 2010

Ever run into a problem with AdWords?

A great place to start when troubleshooting is the AdWords Known Issues page.

Google recently included a new section on the page for Commonly Mistaken Technical Questions.

AdWords Known Issues Includes Commonly Mistaken Technical Questions

Known Issues Page

Check out the full page in the AdWords Help Center.

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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2 comments »

Posted in News

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AdWords: Policy Adjustments for Display URLs on Shared Domains

January 18th, 2010

Recent changes to display URL policy for sites that sit on shared or hosted domains may have some advertisers finding their ads disapproved.

Google used blog URL’s as a great example in a recent Inside AdWords post.

Google’s Example:

“Let’s say I wanted to create an ad linking to this blog: http://adwords.blogspot.com. In the past, blogspot.com would have been an acceptable display URL. Because there are so many independent blogs hosted on http://blogspot.com however, we now require the display URL to reflect the specific blog reached upon clicking the ad– in this case: adwords.blogspot.com.”

For advertisers that have found their ads disabled minor changes need to be made to correct the URL.

Example of an incorrect URL setup:

destination URL:  http://www.yourblog.blogspot.com

display URL:  blogspot.com (incorrect)

….

Example of a correct URL setup:

destination URL:  http://www.yourblog.blogspot.com

display URL:  yourblog.blogspot.com (correct)

Google states that:

“Going forward, ads that don’t include this additional information in their display URLs will be disapproved. A suggested display URL will be provided in the disapproval email notification, but we encourage you to proactively adjust any ads that you think might be affected by this change.”

I am unsure if this policy change will effect existing advertisers or only new advertisers.  Googles wording indicates it effects new advertisers only.  If I find info indicating it effects current advertisers I will post an update.

Posted by: Kim Clinkunbroomer, GAP, AdWords Top Contributor

1 comment »

Posted in AdWords Policies, News

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AdWords: Segmenting Device & Click Type Data

January 18th, 2010

How to Segment your Device and Click Type Traffic Data

Google recently launched Click To Call for high-end Mobile Devices.

Excerpt From Google:

“your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”

To allow AdWords members to analyze their data Google recently added the ability to segment this mobile device data.

Segment and View Mobile & Click Type Segmentation

AdWords: Segment and View Mobile & Click Type Segmentation

Additionally there is the ability to segment your data by ‘click type’ for those who use Click To Call with their mobile AdWords ads.

AdWords: Segment your Mobile Device Data by Click Type

AdWords: Segment your Mobile Device Data by Click Type

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Kim Clinkunbroomer, GAP

Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

Subscribe: RSS Feeds

2 comments »

Posted in News, Reporting

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