Posts Tagged ‘employment’

Job Seekers Using AdWords – Are They Costing You Money?

May 29th, 2009

Due to the increase in unemployment I have seen an increasing trend in customers accounts. Although many of my clients are not hiring they are receiving traffic from people desperately looking for employment. It seems that this desperation had taken people from searching employment sites such as Monster, Career Builder, etc. to pounding the internet pavement going ”door to door” or “website to website” so to speak. If you are not hiring then it is necessary to add negative keywords to your ad groups to prevent your ads from appearing when people are looking for employment.

Say you are a plumber using broad or phrase match keywords. Your broad match keyword ’plumber’ can allow your ads to appear for ‘plumber jobs’,’ plumber employment’, ‘jobs for plumbers’. Your phrase match “Las Vegas plumber” can allow your ads to appear for “Las Vegas plumber jobs”.

To avoid this, add negative keywords such as -job, -jobs, -employment, -career, -careers, etc. Simply adding a (-) before a keyword makes it negative. Why pay for people to visit your website looking for employment?

Refer to the following sources to identify negative keywords to add to your account.

AdWords Search Query Report
Google Analytics – Look at organic and paid Keyword info to extract Negatives

The above sources help to identify keywords after they have resulted in a click. For an even more proactive approach try using the Keyword Tool to identify and add negative keywords to your account.

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