First page bid estimates are what google approximates you would have to pay to be visible on the first page of search results when the search query exactly matches your keyword.  This first page bid estimate (FPBE) is based on your keyword  quality score.  If your keyword quality is low then you will likely have a higher FPBE than you would have if your keyword quality score were better.

Checking your first page bid estimates is a good way to identify areas for improvement, develop a bidding strategy, and identifying keywords that may be less expensive than others.

There are two ways to view your first page bid estimate.

1. keyword/placement performance report. Customize the report to show the First Page Bid Estimate.

Customizing your Keywords/Placement Performance Report to show First Page Bid Estimate

2. Spreadsheet edit feature is a quick way to review your first page bid estimates.

How to View your First Page Bid Estimates in Spreadsheet Edit.

The spreadsheet edit will display the first page bid estimates like this:

Spreadsheet Edit – First Page Bid Estimates

Again, look at your first page bid estimates from time to time to analyze what effect your quality score has on your account.

Click here to read more about quality improving quality score.

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Article by:  +Kim Clinkunbroomer Clinks Web Service  a  Google AdWords Partner Company Subscribe: RSS Feeds  |  Follow me on Twitter