How to Segment your Device and Click Type Traffic Data

Google recently launched Click To Call for high-end Mobile Devices.

Excerpt From Google:

“your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”

To allow AdWords members to analyze their data Google recently added the ability to segment this mobile device data.

AdWords: Segment and View Mobile & Click Type Segmentation

Additionally there is the ability to segment your data by ‘click type’ for those who use Click To Call with their mobile AdWords ads.

AdWords: Segment your Mobile Device Data by Click Type

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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